Privacy Policy

1. Scope of this Privacy Policy

This Privacy Policy applies to ProfileAnchor websites, public business profiles, search pages, review features, business-owner tools, and related services that link to this policy.

It applies when you browse ProfileAnchor, search for local businesses, submit or read reviews, request information, create an account, claim a business profile, or communicate with us.

This policy does not control the privacy practices of third-party websites, services, maps, social networks, payment providers, analytics providers, or business websites that may be linked from ProfileAnchor.

2. Information We Collect

We collect information in a few ways: information you provide directly, information generated when you use ProfileAnchor, and business information that may be publicly available or provided by business owners.

Information you provide directly

• Account information, such as your name, email address, login credentials, role, and business affiliation.
• Business-owner information, such as business name, address, phone number, website, service area, hours, categories, descriptions, photos, social links, and other listing details.
• Review and profile content, such as ratings, reviews, questions, answers, FAQs, photos, messages, and other content you choose to submit.
• Communications, such as support requests, contact form submissions, claim requests, dispute details, and other messages you send to us.

Information collected automatically

• Device and usage information, such as browser type, operating system, referring pages, pages viewed, search terms, clicks, approximate location derived from IP address, and timestamps.
• Log and diagnostic information used to maintain security, prevent abuse, debug errors, and improve site performance.
• Cookie and similar technology data, as described in the Cookies and Analytics section below.

Business information from public or third-party sources

ProfileAnchor may display business information collected from business owners, public sources, data providers, websites, maps, directories, or other sources. This may include business contact details, categories, photos, ratings, hours, websites, and location information.

3. How We Use Information

We use information to operate ProfileAnchor, provide business discovery services, support business owners, improve the platform, and keep the site safe and reliable.

• To create, display, organize, and improve public business profiles and category pages.
• To help users search for local businesses by category, service, keyword, city, state, and location.
• To allow business owners to claim, verify, manage, and update their business profiles.
• To publish, moderate, verify, and manage reviews, questions, FAQs, and other user-submitted content.
• To personalize site experiences, such as showing relevant local categories, cities, or business results.
• To communicate with you about your account, claim request, review, dispute, support request, or business profile.
• To analyze performance, troubleshoot issues, detect fraud or abuse, enforce policies, and protect the security of ProfileAnchor.
• To improve visibility, indexing, structured data, and public presentation of business profiles across search and discovery channels.
• To comply with legal obligations, resolve disputes, and enforce our terms and policies.

4. Public Business Profiles, Reviews, and User Content

ProfileAnchor is a public local-business discovery platform. Some information is meant to be public, searchable, and indexable by search engines and other discovery tools.

Public business profile information

Business profile information may be visible publicly, including business name, category, address or service area, phone number, website, hours, photos, descriptions, reviews, ratings, FAQs, social links, and similar listing details.

Reviews and public submissions

If you submit a review, rating, photo, question, answer, or other public content, that content may be displayed publicly with information associated with your submission, such as your display name or profile details, depending on the feature.

Claimed and unclaimed profiles

Some business profiles may be unclaimed. A profile being unclaimed does not necessarily mean the business is inactive, inaccurate, endorsed, or unaffiliated with ProfileAnchor. Business owners can claim profiles to manage and improve their listing information.

5. How We Share Information

We do not sell personal information in exchange for money. We may share information in the ways described below.

• Public display: business profile information, reviews, ratings, FAQs, photos, and other public content may be displayed publicly on ProfileAnchor.
• Service providers: we may share information with vendors that help us host, secure, analyze, maintain, email, support, or operate ProfileAnchor.
• Business-owner tools: when a business is claimed, authorized users for that business may access profile management features, review tools, and related business information.
• Legal and safety reasons: we may disclose information if required by law, legal process, court order, government request, or to protect rights, safety, security, users, businesses, or the platform.
• Business transfers: if ProfileAnchor is involved in a merger, acquisition, financing, restructuring, or sale of assets, information may be transferred as part of that transaction.
• With your direction or consent: we may share information when you ask us to or when you give us permission.

6. Cookies, Analytics, and Similar Technologies

ProfileAnchor may use cookies, pixels, local storage, analytics tools, and similar technologies to operate the site, remember preferences, understand traffic, improve search results, prevent fraud, and measure performance.

These technologies may collect information such as device identifiers, browser data, pages viewed, referring URLs, interactions, approximate location, and time spent on pages.

You can usually adjust browser settings to block or delete cookies. Some parts of ProfileAnchor may not work properly if cookies or similar technologies are disabled.

7. Your Choices and Controls

You may have choices depending on how you use ProfileAnchor.

• Business owners can create or claim a business profile and update business details through available profile management tools.
• Account holders may update certain account information by logging into their account.
• You may request correction or removal of certain information by contacting us, subject to verification, legal requirements, and platform integrity needs.
• You can unsubscribe from marketing emails by using the unsubscribe link where available. We may still send transactional or account-related messages.
• You can control cookies through your browser settings or device settings.

Because ProfileAnchor displays public business information, some information may remain visible where it is publicly available, needed for accurate local discovery, required for legitimate platform purposes, or retained in backups, logs, or records for a limited period.

8. Security and Data Retention

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No website, network, database, or transmission method can be guaranteed to be completely secure.

We retain information for as long as reasonably necessary to operate ProfileAnchor, provide services, maintain business profiles, resolve disputes, comply with legal obligations, enforce agreements, prevent abuse, and improve the platform.

Public business profile information and public user content may remain available for as long as the profile or content is relevant to the platform, unless removed or modified according to our policies and applicable law.

9. Privacy Rights

Depending on where you live, you may have privacy rights related to access, correction, deletion, portability, restriction, objection, or opting out of certain uses of personal information.

To make a privacy request, contact us using the details below. We may need to verify your identity or authority before fulfilling a request. Some requests may be limited by legal obligations, security needs, fraud prevention, free expression, public information, or legitimate business purposes.

Children's privacy

ProfileAnchor is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and take appropriate action.

International visitors

If you access ProfileAnchor from outside the United States, your information may be processed in the United States or other locations where we or our service providers operate. Privacy laws in those locations may differ from those in your jurisdiction.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date above. If changes are material, we may provide additional notice where appropriate.

Your continued use of ProfileAnchor after an updated Privacy Policy is posted means you acknowledge the updated policy.

11. Contact Us

If you have questions about this Privacy Policy, want to make a privacy request, or need help with business profile information, contact ProfileAnchor.